---
title: "Weekendbee"
description: "A new sporty concept and an international brand campaign with four lifestyle films for Weekendbee, the online store for responsible sportswear."
image: "https://generogrowth.com/app/uploads/2021/12/weekendbee-new-banner.jpg"
url: "https://www.generogrowth.com/case/weekendbee/"
language: "en-GB"
translations: {"fi":"https://www.generogrowth.com/fi/case/weekendbee/md/","sv-SE":"https://www.generogrowth.com/sv/case/weekendbee/md/"}
modified: "2023-06-16T09:16:14+00:00"
---

# Sports concept and brand campaign for Weekendbee

The love for sports had a splashing start for the responsible sports and outdoor clothing online store, resulting in a new sporty concept and an international brand campaign including four lifestyle films.

## Why we love this client

Weekendbee is a Finnish online sportswear shop concentrating on ethical and responsible products. The cool brand and company is a brainchild of highly gifted people who love nature, sport, and what they do. Since 2021 this company has been part of A-lehdet Group e-commerce portfolio, but the mission and the company are growing faster than ever.

## Challenge

Weekendbee has done most things right, but what was missing was a concept for their brand advertising and rising awareness in target markets.

## Solution

We realized that the brand’s heart is not what they do, but the feeling that unites their customers: A pure joy of sport. This universal feeling and tagline allowed us to focus on natural situations where pure joy of sport between friends happens.

To tell this story, we created a series of 4 brand films that starred Weekendbee’s influencer team: Testbees.

The videos were shot in Helsinki’s urban and semi-urban environments to differentiate the images from typical sportswear brands. At the same time, we took loads of brand photos. A lot of the original images were also taken by Weekendbee’s multi-talented CEO Jukka.

The campaign and concept was executed in three different languages and two major markets.

## **Results**

Weekendbee has landed successfully in Germany and is looking for international expansion.

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