---
title: "E-commerce Marketing"
description: "E-commerce marketing from Genero, a marketing agency that focuses on what drives profit and helps your brand grow from seven to eight to nine figures."
image: "https://www.generogrowth.com/app/uploads/2024/04/genero-ecommerce-phone-sites-7-819x1024-2.png"
url: "https://www.generogrowth.com/e-commerce-marketing/"
language: "en-GB"
translations: {"fi":"https://www.generogrowth.com/fi/verkkokauppamarkkinointi/md/","sv-SE":"https://www.generogrowth.com/sv/e-handelsmarknadsforing/md/"}
modified: "2026-11-13T07:00:59+00:00"
---

# **E-commerce marketing planned around contribution margin**

We use your sales, customer and cost data to plan marketing around margin, cash flow and repeat purchases.

We review your goals, costs and current performance with your team.

Work with us on a growth plan, individual marketing channels or both.
**Tell us where you need support.**

Book Your Free Discovery Call Today

## A growth method for e-commerce

After 15 years and 300+ cases, we’ve learned a thing or two about profitable marketing. Our E-commerce Growth Method connects financial planning with channel priorities and ongoing campaign work. The client cases below show the work and results in practice.

**“Our collaboration with Genero has brought us significant growth, greater control over our marketing, improved margins, and better cash flow. In Meta marketing, they provided us with the confidence and inspiration to step out of our comfort zone, create more engaging content, and build a stronger profile, resulting in increased sales.”**

*Sebastian Virta, Founder & CEO*

 +27% 

 YOY Growth in Sales

 +88% 

 Contribution Margin / Gross Margin 3

## Common reasons to review your marketing

- Cash flow challenges limiting your scalability?
- High abandoned cart rates hurting your revenue?
- Struggling to grow profitably and predictably?
- Lacking clear, actionable insights from your data?
- Uncertain which channels and tactics drive the best ROI?
- Difficulty forecasting and budgeting for sustainable growth?

## Build your marketing plan with a Growth Canvas

Achieving sustainable growth starts with clarity and structure. Our **Growth Canvas** aligns your financial ambitions with a **plan based on your sales and cost data.**

We integrate your tactics, channels, financials, and overarching business strategy into **one shared plan** designed to help you scale profitably.

## **Here’s how it works:**

### **Step 1:** Forecast growth, and plan for profitability

![Aktio: net sales actual and monthly forecast](https://generogrowth.com/app/uploads/2025/01/aktio-forecast-animated-en.webp)

Start with clarity. Understand your growth potential with data-backed projections, and answer critical questions:

- Which products attract your most valuable customers?
- How much should you invest to maximize profit?
- Where should you focus for maximum impact?

**Choose to optimise for**:

- Contribution margin (GM3)
- Lifetime value (e.g., 3m Contribution margin)
- New customer revenue

[📥 Download your free P&L 2025 template](https://generogrowth.com/e-commerce-pl-sample/)

### Step 2: Prioritise the actions to test

Your forecast sets a data-backed baseline. Now, the goal is to **bridge the gap between projections and ambitious targets.**

We diagnose your current performance and prioritize the **levers that truly drive growth.**

### Step 3: Build a **communication framework & test plan**

To maximize results from key growth levers—like creative content, media buying, email campaigns, and website optimization—the **quality of communication** is pivotal.

Our **Communication Framework** ensures:

- A shared brief for creative production.
- Responsibilities agreed across teams.
- A schedule for content and channel tests.

A **Cohesive Test Plan & Marketing Calendar** sets out what to test and when to publish.

Discuss your e-commerce marketing

## Book your free discovery call today

Let’s explore your current challenges, identify growth opportunities, and outline the best path forward—no strings attached.

Book now

## **Marketing services for your online store**

The **Growth Canvas** sets the foundation, but the real impact comes in the **execution and implementation phase**—where strategy turns into results.

We bring your business goals to life by aligning **tactics, channels, and content** with your **financial objectives** for measurable, profitable growth.

![Aktio profitability dashboard: net sales, gross margin 3, EBITDA, MER and forecast](https://generogrowth.com/app/uploads/2025/01/aktio-dashboard-animated-en.webp)

### Data & analytics

We audit and set up website tracking, connect marketing and sales data, and build reports around your business goals.

For e-commerce reporting we use [Aktio](https://generogrowth.com/aktio/), our own profitability analytics tool. Aktio brings your order, marketing and financial data together in one dashboard: contribution margin per order, EBITDA per month and a forecast of both. The data is stored in Google Cloud BigQuery in the EU, so your full history stays yours and can be exported at any time.

[Read more](https://generogrowth.com/data-analytics/)

### Build a converting webshop

We design and build online stores with clear product information, purchase paths and conversion tracking.

[Read more](https://generogrowth.com/websites/)

### Attract more organic customers with SEO

Boost your website’s visibility by optimizing pages and content to rank higher on search engines, driving free traffic, and building your owned media presence.

Every project begins with a thorough audit to identify the key opportunities for organic growth. From there, we collaborate to create a tailored roadmap of prioritized actions.

Whether you need support with on-page, off-page, or technical SEO, we’ve got you covered. We can also assess whether AI-assisted content production fits your needs.

[Read more](https://generogrowth.com/seo/)

### Creative testing & Paid Social optimisation

Having the right data, media mix modeling, and structure is essential to create stability and streamline your processes. But it’s with data-driven insights that we craft clear, impactful ads designed to stop customers mid-scroll.

We continuously test and refine by creating fresh ads while repurposing your existing content into high-performing campaigns across Meta, TikTok, and Google.

- Data-driven decision-making to maximize profitability
- Always-on ads and constant testing at the core
- Accelerate new customer growth with a streamlined and scalable campaign framework.

[📥 Download 30 proven ad formats](https://generogrowth.com/paid-social-ad-creative/)

### Profit on ad spend structured SEM

What you want to avoid is wasting budget on products that don’t drive meaningful sales. Our approach prioritizes profitable sales by strategically allocating media budgets to the right products—balancing revenue potential and margin to maximize returns.

[Read more](https://generogrowth.com/search-engine-marketing/)

### From articles and UGC to studio production

We shoot, script, write, design and edit. Investing in inspiring concepts, content, ad creatives and SEO for your brand is a strategic move that can significantly boost your brand’s visibility, customer engagement, and sales.

- Articles
- Print
- Scroll-stopping Ads
- UGC & influencer content
- Studio productions

Genero is one of the very few marketing agencies in the Nordics with our own studio and video making capabilities.

### Increase existing customer value with **Email & SMS**

We use customer behaviour and purchase history to plan email campaigns and automated flows.

We help identify where your greatest value lies: enhancing customer lifetime value (LTV) or driving new customer acquisition.

Using data-driven insights, we create impactful campaigns that inspire customers to click, buy, and remain loyal to your brand.

[Read more](https://generogrowth.com/email-marketing/)

## See how we’ve helped brands scale

    Grillkung

### [Grillkung – Strategic Marketing Partnership for Long-Term Profitability and Growth](https://www.generogrowth.com/case/grillkung-strategic-marketing-partnership/)

- Advertising
- Growth hacking

    Ruokaboksi

### [10M € in new revenue by optimizing online customer acquisition for Ruokaboksi](https://www.generogrowth.com/case/optimizing-online-customer-acquisition-ruokaboksi/)

- Advertising
- Conversion rate optimization
- Growth hacking

    WellO2

### [Profitably growing e-commerce revenue by 200%](https://www.generogrowth.com/case/wello2-ecommerce/)

- Advertising
- Conversion rate optimization
- Growth hacking

    Yliopiston Apteekki

### [Search engine optimization Success: 77% revenue increase from SEO-optimized pages](https://www.generogrowth.com/case/successful-search-engine-optimization-77-revenue-growth-in-purchases-from-seo-optimized-pages/)

- Growth hacking
- SEO

# Discuss your next marketing priorities

Tell us where you need support. We can work with your team on planning, campaign execution and performance reporting.

**Is your business a fit?**

We specialize in collaborating with ambitious e-commerce businesses aiming to scale their operations and enhance profitability. Tell us about your store, markets and profitability goals.

**Let’s Connect**

Share some details about your business, and one of our experts will reach out within 24 hours to discuss how we can support your growth objectives.

"\*" indicates required fields

**Form** (fill it in on [the web page](https://www.generogrowth.com/e-commerce-marketing/)). Fields:

- Name\*
- First
- Last
- Email\*
- Phone
- Company name\*
- Company turnover
- What can we try and help you with?
- Newsletter
- Yes, send me marketing tips, tricks and news from Genero. You can unsubscribe at any time.

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