--- title: "Campaign concepts" description: "Campaign concepts from Genero, a marketing agency: from a maintenance campaign to a launch across social, search and online media, plus organic social." image: "https://www.generogrowth.com/app/uploads/2026/11/genero-case-holmasto-paid-media.jpg" url: "https://www.generogrowth.com/growth-marketing-services/campaign-concepts/" language: "en-GB" translations: {"fi":"https://www.generogrowth.com/fi/palvelut/kampanjakonseptit/md/","sv-SE":"https://www.generogrowth.com/sv/growth-marketing-services/kampanjkoncept/md/"} modified: "2026-11-13T06:53:26+00:00" --- Campaign concepts # Campaigns that sell, sized to your goal We plan the concept, make the ads and run them, whether you want to keep sales steady or win a bigger share of the market. Start with a free intro call: tell us about your product, goal and timing, and we tell you which campaign size fits and how it would be priced. Book a free intro call ![Vintage necklaces on a red tomato from Holmasto's campaign](https://generogrowth.com/app/uploads/2026/11/genero-case-holmasto-paid-media-1024x640.jpg) +40% summer sales vs. the previous record year – Forenom +27% annual sales after a launch campaign – Mr Panini +54% lipstick sales from a beauty campaign – K-Citymarket ## Two examples: a record season and a product launch One campaign to fill a low season, one to launch a new product group. ![Woman with a coffee cup outside a Forenom building](https://generogrowth.com/app/uploads/2026/11/genero-case-forenom-1024x640.jpg) Campaign · Forenom · summer 2022 ### Record summer sales with three campaign concepts Forenom rents serviced apartments, mostly to companies. Summer is their low season, so we planned a campaign for holiday travellers. - Three campaign concepts, tested in spring - Ads and landing pages for each concept - The winning concept scaled for the summer **Summer sales +40% over the previous record year.** > We exceeded our target and broke our old summer sales record by 40%. Another major factor was the summer campaign that we tested and launched in spring. > > Michael Huotari, Group Head of Web Sales, Forenom [Read the Forenom case →](https://generogrowth.com/case/record-breaking-summer-sales-with-a-three-concept-strategy/) Product launch · Mr Panini · 2022 ### A launch campaign for a new product group Mr Panini is known for its paninis. In 2022 it launched flatbread wraps, a new grab-and-go product, and needed people to try them. - Launch concept for the new wraps - Social media and online ads - Content made for each channel **Annual sales +27%, the highest in the company’s history.** > Since the launch of the flatbread wraps, we’ve consistently achieved record growth every month. > > Minna Tyni, Head of Sales, Mr Panini [Read the Mr Panini case →](https://generogrowth.com/case/succesful-online-launch-campaign-helped-mr-panini-reach-record-sales/) ![Mr Panini flatbread wraps on a wooden table](https://generogrowth.com/app/uploads/2026/11/genero-case-mrpanini-1024x640.jpg) [See all advertising cases →](https://generogrowth.com/references/?_services=advertising) ## Who this service suits ### A good fit if you - have a product, season or launch that needs a push - want the idea, the ads and the media buying from one team - want to know what the campaign achieved, in sales or leads ### How the cost is built - **Concept and production:** priced by campaign size - **Media spend:** the budget that goes to the ad platforms - **Optional:** landing page, video and photos You get a quote after the intro call. ## What you get Three campaign sizes, and the pieces each one needs. ### Maintenance campaign Keep an existing product selling with online ads. A mini concept and ad production, using your existing visuals. ### Boost campaign A sales boost or a smaller online launch. KPI and media planning, a concept, ad production and ads in two social channels. ### Strategic investment campaign A bigger push for market share. Ads in three social channels, search and programmatic, so you reach your audience many times in many places. ### Organic social content Posts for your own feed that sit alongside your company news and events. We can plan and publish them, or you can. ### Landing page A page for the campaign to send people to. ### Video and photos Recipe videos, creator-style content and other production when the campaign needs new material. Book a free intro call ## How it works 1\. ### Plan We agree the goal and, for larger campaigns, set KPIs and plan the media. 2\. ### Create We build the concept and produce the ads, using your existing material where it works. 3\. ### Run & follow up We run the ads in the agreed channels and follow the results as the campaign goes. Book a free intro call ## Questions before you start Which campaign size do we need? It depends on your goal. Keeping an existing product selling needs less than a launch or a push for market share. We help you choose. Can you use our existing visuals? Yes. Smaller campaigns are built on the material you already have. Larger ones can add new content. Which channels do you use? Social channels such as Meta and TikTok, and for bigger campaigns also search and programmatic online advertising. Do you also make organic social posts? Yes. We start with a workshop on channels, formats and themes, review your visuals and make a publishing plan with concrete post ideas. How much does a campaign cost? It depends on the scope. We price a campaign by its size, and you see exactly what is included. Media spend is shown separately. You get a quote after the intro call. What happens in the free intro call? A campaign lead goes through your goals and current situation with you, and tells you where we would start and how the work would be priced. The call does not commit you to anything. ## Book a free intro call Tell us what you would like to improve. A campaign lead gets back to you to book the call. In the call we: - Go through your product, goals and timing. - Discuss which campaign size fits. - Suggest channels and content for your campaign. The call does not commit you to anything. **Form** (fill it in on [the web page](https://www.generogrowth.com/growth-marketing-services/campaign-concepts/)). Fields: - Name(Required) - First - Last - Work email(Required) - Company website(Required) - What would you like to improve?(Required) - Newsletter - Yes, send me marketing tips, tricks and news from Genero. 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