--- title: "E-commerce" url: "https://www.generogrowth.com/industry/e-commerce/" language: "en-GB" translations: {"fi":"https://www.generogrowth.com/fi/industry/verkkokauppa/md/","sv-SE":"https://www.generogrowth.com/sv/industry/e-handel/md/"} --- # E-commerce 24 results. - [Can you get sales from ChatGPT? Our first numbers from e-commerce](https://www.generogrowth.com/chatgpt-traffic-conversion-rate/): We can now see how traffic from ChatGPT converts in an online store. On average worse than Google – but over 6% in Sweden and Poland. - [Be the answer when your customer asks what to buy – ChatGPT ads for Christmas and Black Friday](https://www.generogrowth.com/chatgpt-ads-christmas-black-friday/): ChatGPT now shows ads in Finland and across Europe. When your customer asks what to buy, your product can sit right under the answer. - [E-commerce in 2026: what it takes to win](https://www.generogrowth.com/aida-jammal/): 3 takeaways from the conversation with Aida Jammal 1. Profitability has replaced “growth at all costs” The days when a fast-growing consumer brand could raise… - [How to build a financially strong ecommerce company?](https://www.generogrowth.com/how-to-build-a-financially-strong-ecommerce-company/): At early stages of building, long-term planning feels like a luxury. And even when you make time for it, the ecommerce environment changes so quickly that… - [OpenAI Introduces Shopping to ChatGPT Search: What does it Mean for E-commerce](https://www.generogrowth.com/openai-introduces-shopping-to-chatgpt-search-what-does-it-mean-for-e-commerce/): Big news from OpenAI: ChatGPT Search now includes a built-in shopping feature, aimed at making product discovery faster and smarter than ever.Launched globally… - [Genero Expert’s Podcast – Kent Fagerholm on Systematic Ecommerce Growth](https://www.generogrowth.com/genero-experts-podcast-kent-fagerholm-on-systematic-ecommerce-growth/): Having observed and worked with numerous ecommerce companies in Europe and the US, Head of Ecommerce Services Kent Fagerholm shares his insight into the… - [Grillkung – Strategic Marketing Partnership for Long-Term Profitability and Growth](https://www.generogrowth.com/case/grillkung-strategic-marketing-partnership/): By aligning marketing with financial targets, significant improvements in profitability were achieved +27% YoY Sales Growth +88% Contribution Margin (GM3)… - [Everything You Need to Know About MER](https://www.generogrowth.com/everything-you-need-to-know-about-mer/): Everything You Need to Know About Marketing Efficiency Ratio (MER) If you’re in e-commerce, you know how crucial it is to squeeze every penny out of your… - [Genero looks beyond ROAS](https://www.generogrowth.com/genero-looks-beyond-roas/): Why Growth Hackers at Genero look beyond ROAS to measure growth As marketers, we’ve seen metrics change over the years. - [From 0 to 100 million euro with Matsmart co-founder Karl Andersson #43](https://www.generogrowth.com/from-0-to-100-million-euro-with-matsmart-co-founder-karl-andersson-43/): 3 takeaways from the conversation with Karl Andersson 1. From observation to innovation Matsmart was born from witnessing the problem of food waste firsthand… - [Search engine optimization Success: 77% revenue increase from SEO-optimized pages](https://www.generogrowth.com/case/successful-search-engine-optimization-77-revenue-growth-in-purchases-from-seo-optimized-pages/): Yliopiston Apteekki has been caring for Finns’ well-being for over two and a half centuries. Founded in 1755 in Turku as a small pharmacy it has since grown… - [Björn Thorngren: How MEDS became the fastest-growing company in Sweden](https://www.generogrowth.com/3-takeaways-bjorn-thorngren/): This post is based on our podcast episode with Björn Thorngren. Björn is the CEO and founder of MED, an online pharmacy and one of Sweden’s fastest-growing… - [Klaviyo vs Mailchimp: Which is the Best Email Marketing Tool for Ecommerce?](https://www.generogrowth.com/klaviyo-vs-mailchimp/): This article was written by Dejan Travnikar, Senior Growth Hacker at Genero. In the digital age, effective communication is the key to successful marketing. - [Profitably growing e-commerce revenue by 200%](https://www.generogrowth.com/case/wello2-ecommerce/): 200% revenue growth 2.4x Higher ROAS How it started WellO2 is a Finnish health technology company, and the creator of a patented, drug-free breathing device. - [The dangers of discounting](https://www.generogrowth.com/the-dangers-of-discounting/): Many companies use discounts to increase sales. But this practice has significant downsides. First, discounting often attracts less loyal customers. - [Analyzing Average Order Values](https://www.generogrowth.com/analyzing-average-order-values/): Averages are useful because they’re simple. But this simplicity is also what makes them misleading. Take Average Order Value (AOV) as an example. - [44% sales growth at 2X higher ROAS](https://www.generogrowth.com/case/muurla-black-week/): We helped the design brand Muurla achieve a record-breaking Black Week for its online store, with significant improvements in both profitability (ROAS) and… - [3 Opportunities for Profitable Growth in 2023](https://www.generogrowth.com/profitable-growth-in-2023/): 2023 will bring both uncertainty and volatility. While this environment won’t be easy to navigate, we believe it will also create opportunities for profitable… - [Josua’s helping build the best DTC marketing team in Europe](https://www.generogrowth.com/josua-fagerholm-helping-build-the-best-dtc-marketing-team-in-europe/): Josua’s career started as a trainee at Genero in 2013. The following years he spent learning around the world and building his own marketing agency, Rho+One. - [Genero strengthens its focus on e-commerce – acquires growth agency Rho+One](https://www.generogrowth.com/genero-strengthens-its-focus-on-e-commerce-acquires-growth-agency-rhoone/): Genero has signed an agreement to acquire Rho+One, a growth marketing agency specialised in e-commerce. - [Weekendbee](https://www.generogrowth.com/case/weekendbee/): The love for sports had a splashing start for the responsible sports and outdoor clothing online store, resulting in a new sporty concept and an international… - [10M € in new revenue by optimizing online customer acquisition for Ruokaboksi](https://www.generogrowth.com/case/optimizing-online-customer-acquisition-ruokaboksi/): Recipe for success: combine a brave client with a proactive growth team. We optimized and scaled Ruokaboksi’s digital marketing, resulting in a 340% growth in… - [Increasing online revenue and transactions by 3x for Halti](https://www.generogrowth.com/case/increasing-online-sales-for-halti/): How Genero helped in increasing online sales, e-commerce profitability and brand awareness with a functional online sales funnel for the classic Finnish… - [Amazon is coming to the Nordics!](https://www.generogrowth.com/amazon-coming-to-nordics/): Amazon is coming, and it means several opportunities, and a few threats, for companies in the Nordics.