--- title: "Food & Beverage" url: "https://www.generogrowth.com/industry/food-beverage/" language: "en-GB" translations: {"fi":"https://www.generogrowth.com/fi/industry/ruoka-ja-juoma/md/","sv-SE":"https://www.generogrowth.com/sv/industry/livsmedel-och-dryck/md/"} --- # Food & Beverage 29 results. - [The FMCG Growth Challenge and Why Measurement Matters](https://www.generogrowth.com/the-fmcg-growth-challenge-and-why-measurement-matters/): By Rasmus Östman, CEO at Genero. Everyone knows FMCG is competitive—but most brands still fly blind when it comes to understanding what actually drives growth. - [Building a European food powerhouse with Paulig CEO Rolf Ladau](https://www.generogrowth.com/rolf-ladau/): 3 takeaways from the conversation with Rolf Ladau 1. Expanding International Footprint Paulig is focused on expanding its presence in international markets… - [Saving the world from McDonald’s with MAX CEO Richard Bergfors #44](https://www.generogrowth.com/saving-the-world-from-mcdonalds-with-max-ceo-richard-bergfors-44/): 3 takeaways from the conversation with Richard Bergfors 1. The importance of passion Richard is a testament to how intrinsic passion can profoundly influence a… - [Hans Skruvfors: Unpacking Foodora’s growth journey](https://www.generogrowth.com/hans-skruvfors-unpacking-foodoras-growth-journey/): Subscribe and never miss an episode! Watch video: Unpacking foodora’s growth journey with CEO Hans Skruvfors Unpacking foodora’s growth journey – Youtube… - [From 0 to 100 million euro with Matsmart co-founder Karl Andersson #43](https://www.generogrowth.com/from-0-to-100-million-euro-with-matsmart-co-founder-karl-andersson-43/): 3 takeaways from the conversation with Karl Andersson 1. From observation to innovation Matsmart was born from witnessing the problem of food waste firsthand… - [Magnus Pettersson – building an international pet food brand from scratch](https://www.generogrowth.com/3-takeaways-from-magnus-pettersson/): This post is based on our podcast episode with Magnus Pettersson. Magnus is the Business Director at Snellman Petfood. - [How content and growth marketing increased Valio Aimo brand awareness and boosted sales](https://www.generogrowth.com/case/how-content-and-growth-marketing-increased-valio-aimo-brand-awareness-and-boosted-sales/): In 2021, Valio embarked on a new wholesale chapter by acquiring Heinon Tukku Oy, leading to the launch of Valio Aimo® as its dedicated wholesale division. - [From 0 to 400K in just two weeks on TikTok](https://www.generogrowth.com/case/from-0-to-400k-in-just-two-weeks-on-tiktok/): In early 2023, Snellman made the strategic decision to include TikTok as one of the social media channels in their marketing mix. - [New website to support Görans rapid growth](https://www.generogrowth.com/case/new-website-to-support-gorans-rapid-growth/): As Görans’ strategic growth partner, we delivered a modern, effective website to match their excellent product quality and support the company’s fast… - [Long-term brand work, distinctive campaigns and increasing organic traffic](https://www.generogrowth.com/case/long-term-brand-work-distinctive-campaigns-and-increasing-organic-traffic/): Maitokolmio, an experienced milk processor from Ostrobothnia, sought to elevate its market presence. - [What is Alko like today? A unique concept and online service for meaningful communication](https://www.generogrowth.com/case/what-is-alko-like-today-a-unique-concept-and-online-service-for-meaningful-communication/): Alko presented us with an exceptional challenge: how to communicate the benefits of the traditional Finnish alcohol sales system in a way that would appeal to… - [Creating a pioneering recipe experience with delicious content and intuitive design](https://www.generogrowth.com/case/snellman-website/): The new Genero-built snellman.fi pioneers an innovate new format for online recipes that truly meets the needs of the modern user. - [Succesful online launch helped Mr. Panini achieve record sales](https://www.generogrowth.com/case/succesful-online-launch-campaign-helped-mr-panini-reach-record-sales/): +27% Increase in annual SALES Challenge Renowned for their delicious panini sandwiches, Mr. Panini holds a strong position in Finnish grocery stores, cafes… - [Hartwall stimulates its customers’ businesses with fresh content](https://www.generogrowth.com/case/hartwall-stimulates-its-customers-businesses-with-fresh-content/): Something new, something old! We redesigned Hartwall's B2B customer magazine with an evolutionary approach: lightly updating content that was already working… - [Demand for Snellman’s new meatballs exceeded sales forecasts by 3x](https://www.generogrowth.com/case/demand-for-snellmans-new-meatballs-exceeded-forecasts-by-3x/): Following a large-scale launch campaign, the popularity of Snellman’s meatballs exceeded all expectations. - [Eating with our Eyes First: 5 Trends in Food Photography](https://www.generogrowth.com/eating-with-our-eyes-first-5-trends-in-food-photography/): Art Director Roosa Hyrske shares five hot trends in food photography! - [Building the fastest growing restaurant chain in Finland](https://www.generogrowth.com/case/friends-brgrs-the-fastest-growing-restaurant-chain-in-finland/): From day one, we’ve had the joy of supporting Friends & Brgrs in becoming the fastest growing restaurant chain in Finland. - [Iconic advertising – Mr. Panini lives!](https://www.generogrowth.com/case/iconic-advertising-mr-panini-lives/): Creative strategy and advertising concept brought the iconic Mr. Panini alive! - [Genero adds new flavor to Valio’s B2B content](https://www.generogrowth.com/case/genero-adds-new-flavor-to-valios-b2b-content/): Genero creates content for the printed magazines and marketing communications that Valio uses to connect with its B2B target groups. - [Tasty new website for meat enthusiast Familjen Snellman](https://www.generogrowth.com/case/brand-new-website-for-familjen-snellman/): We set out to take over Sweden with a website that’s really cookin’, introducing the brand to the Swedish market and build product awareness as well as guide… - [Reaching 30M impressions for Interbrands with playful and fast-paced marketing](https://www.generogrowth.com/case/interbrands/): Fun social media campaign resulted in over 30 million impressions and 120k clicks for Interbrands, noticeably boosting sales and brand awareness. - [Renewing Alko’s customer and staff content concepts to match their new brand strategy](https://www.generogrowth.com/case/renewing-alkos-customer-and-staff-content-concepts-to-match-its-new-brand-strategy/): In autumn 2020, Genero started as the content creation partner of Alko. Together, we redesigned Alko’s customer and staff content to match their updated brand… - [10M € in new revenue by optimizing online customer acquisition for Ruokaboksi](https://www.generogrowth.com/case/optimizing-online-customer-acquisition-ruokaboksi/): Recipe for success: combine a brave client with a proactive growth team. We optimized and scaled Ruokaboksi’s digital marketing, resulting in a 340% growth in… - [Building a modern website for Gold & Green](https://www.generogrowth.com/case/gold-and-green/): We created a modern website for Gold & Green, which is easy to use, SEO friendly and works perfectly also on mobile. - [Website development for Mutti lead to 590% increase in organic traffic](https://www.generogrowth.com/case/website-development-mutti/): We were chosen as Mutti’s website development partner to build the world’s biggest website for tomato recipes. - [Increasing annual website visits from 40k to 3.5M for Snellman](https://www.generogrowth.com/case/increasing-online-presence-for-snellman/): How we have become Snellman’s trusted growth marketing partner by increasing online presence throughout a successful 10-year collaboration. - [Engaging marketing increased Mr. Panini’s sales by 20 %](https://www.generogrowth.com/case/engaging-marketing-mr-panini/): How we used engaging marketing to turn fans into product developers and increase sales by 20%. - [Launch campaign for Snellman’s Kunnon Pekoni increased market share to 15%](https://www.generogrowth.com/case/launch-campaign-for-snellmans-kunnon-pekoni/): With a well-executed launch campaign, we shook the entire domestic product segment in Finland and brought the sizzle back into a commodity product. - [Suomi 100 – list of our 100 favourite Finnish products](https://www.generogrowth.com/top-100-finnish-products/): From Aalto vases to Santa Claus and salmiakki.