Paid social & ad creative
Social ads planned together with the creative that runs in them
We plan the creative, offer and landing page alongside the campaign settings on Meta, TikTok, LinkedIn and Pinterest, and test how each affects results.
Start with a free intro call: tell us what you sell and where you advertise, and we tell you where we would start and how the work would be priced.
online revenue, Q1 2023 vs. Q1 2022 – WellO2
return on ad spend, year on year – WellO2
people reached by one TikTok recipe video in two weeks – Snellman
Two examples: Meta ads and TikTok
Creator content as ads for a health technology brand, and recipe videos that took off on TikTok.
E-commerce · WellO2 · 2022–2023
Creator content that lowered acquisition cost
WellO2, a Finnish health technology company, had sold only through retailers. We built its online sales funnel and tested channels, ads, landing pages and messages.
- Hypotheses tested across channels, ads, landing pages and emails
- Creator content and whitelisted ads on Facebook and Instagram
- Ad spend raised once customer acquisition cost came down
Q1 2023 vs. Q1 2022: online revenue +201%, ROAS up over 140%.
We’ve been very pleased with how Genero has tackled our problem and found solutions that work for us and for our business!
Simo Kekäläinen, CMO, WellO2
Video · Snellman · 2023
Recipe videos that took off on TikTok
We shoot recipe videos for Snellman every month. In 2023 we cut them for TikTok, launched the account and gave the first posts a small paid push.
- Monthly recipe shoots with set lighting, styling and colour
- Versions for the website, YouTube and vertical social media
- Editing for TikTok and a small paid launch
One recipe video reached 407,000 people in two weeks, 40% of the views organic, on a budget under €1,000.
Who this service suits
A good fit if you
- want social ads that are judged on sales or leads
- need more ads to test than your team can make
- want the creative and the media buying planned by one team
How the cost is built
- Our fee: monthly, depends on the channels and scope
- Media spend: the budget that goes to the platforms
- Ad production: agreed per need
You get a quote after the intro call.
What you get
Genero is a badged TikTok Marketing Partner. Our media buyers are certified by TikTok in media buying and creative.
Content strategy
Our onboarding asks the questions we need to plan the content strategy and creative concept, including the brand basics if they are missing.
Ad creative
New creatives, themes and angles planned and made by our designers, with the best ads improved and the content calendar updated.
Design sprints
Regular meetings where our growth specialist and your team plan what to produce next: what is selling, what is missing for the season and which formats to try.
Support for your designers
If your in-house designers are busy, our designers make the ads and share what we learn with your team.
Forecasting
Modelling that shows what to invest each month to reach the profitability you want.
Media buying and optimisation
Campaigns tuned for the KPIs we agree and scaled to the audiences that match your goals.
How it works
1.
Intro call and quote
We go through your goals, channels and current ads, and you get a quote.
2.
Onboarding and strategy
We go through your brand, offer and audience and plan the content strategy and first creatives.
3.
Testing and scaling
We test ads, offers and landing pages, keep what works and move budget to it.
Questions before you start
How much do paid social services cost?
The cost has three parts, shown separately: our monthly fee, which depends on the channels and scope, your media spend on the platforms, and ad production, agreed per need. You get a quote after the intro call.
We have an in-house designer. How do we work together?
In regular design sprints our growth specialist and your designer plan the content together: what is selling now, what seasonal material is missing and which new formats to try.
Our in-house designer is fully booked. Can you help?
Yes. Our growth specialist plans the content and our designers make it. We share what we learn with your designers, and use tools such as Confect to get more ads running.
We spend on ads but can’t grow profitably. Why?
Customer acquisition costs usually rise as you scale. What matters is whether you control contribution margin as you grow. A growth simulation shows how far you can raise spend before profitability suffers.
Which platforms do you work with?
Meta, TikTok, LinkedIn and Pinterest. We plan which ones fit your audience in the intro call.
What happens in the free intro call?
A paid social specialist goes through your goals, channels and budget with you, and tells you where we would start and how the work would be priced. The call does not commit you to anything.
Book a free intro call
Tell us what you would like to improve. A paid social specialist gets back to you to book the call. In the call we:
- Go through your goals, channels and current ads.
- Tell you where we would start.
- Explain how the work would be priced for you.
If it helps, we may suggest a free look at one of your ad accounts before the next step. The call does not commit you to anything.
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