Paid media
Paid media built around sales and qualified leads
We plan, buy and improve your ads in search, social feeds, AI chats and creators’ channels every month. Media buyers and designers work in one team, so the ads and the targeting are planned together.
Start with a free intro call: tell us what you want to improve, and we tell you where we would start and how the work would be priced.
contribution margin, year on year – Grillkung
leads across six markets in 2023 – sonnen
return on ad spend in November vs. the year before – Muurla
Two examples: profitable sales and leads
One e-commerce client measured on margin, one B2C brand measured on leads.
E-commerce · Grillkung · 2025
A growth plan with contribution margin targets
Grillkung, a Swedish outdoor cooking retailer, wanted to grow without hurting cash flow. We tied every ad decision to contribution margin: what is left of sales after product, delivery and marketing costs.
- Growth plan and margin targets for each channel
- Ad spend raised only when margin targets were met
- Bolder Meta content and a dashboard tracking margin monthly
Year on year: sales +27%, contribution margin +88%.
Our collaboration with Genero has given us a significant growth with more control of our marketing, better margin and better cashflow.
Sebastian Virta, Founder & CEO, Grillkung
Lead generation · sonnen · results 2023
Over 6,500 leads across six markets in one year
sonnen sells home energy storage. Before working with us, its marketing was search ads in three markets. We built paid advertising in six countries, mainly on Meta and Google.
- Campaigns in Belgium, the UK, the Netherlands, Sweden, Denmark and Poland
- Over 100 ads, with images, videos and texts made for paid channels
- Results followed market by market; in Sweden, Meta became the strongest lead channel
2023: over 6,500 leads across the six markets.
Creative work · Holmasto · 2026
A bold new look for social media ads
For vintage jewelry retailer Holmasto we did the art direction, photography, video, styling and ad versions for social media: a striking style built around the brand’s red, made to stop the scroll.
Genero is an inspiring partner. Working with the creative team has been highly interesting and rewarding.
Erika von Schantz, Entrepreneur, Holmasto
Who this service suits
A good fit if you
- sell online or need leads, and want ads judged by sales, margin or qualified leads
- advertise in Finland, Sweden or other markets (we have run campaigns in six European countries)
- want strategy, media buying and the ads themselves from one team
How the cost is built
- Our fee: monthly, depends on channels and scope
- Media spend: the budget that goes to the ad platforms
- Creative production: agreed per need
You get a quote with the three shown separately after the intro call.
What working with us looks like
Channels are only part of it. This is how the work runs once we start.
Your team
A media buyer runs your account and works with our designers on the ads. You always know who to ask.
The first month
We review your accounts, write a plan with targets, and set up campaigns, tracking pixels and product feeds.
Monthly cycle
Every month we optimise, test new ads, move budget to what works, report and plan the next content with you.
Reporting
We report against your agreed target, such as sales, contribution margin or qualified leads.
Creatives
Ads designed for each format, and the same idea reworked for other platforms. The scope is agreed with you up front.
Your own team
Many clients have their own marketers or another agency. We agree at the start who does what.
Channels
Paid social
Meta, TikTok, LinkedIn and Pinterest, from strategy to pixel and catalogue upkeep.
ChatGPT ads
We check if the channel fits you, plan the campaign and guide your setup.
How we get started
1.
Free intro call
We go through your goals, channels and budget, and tell you where we would start. If it helps, we may suggest looking at one of your ad accounts first.
2.
Quote and plan
You get a proposal with the scope, our fee and the expected media and creative costs, shown separately.
3.
First month
Audit, plan, setup and the first ads. After that the monthly cycle starts.
Questions before you start
How much does paid media cost?
The cost has three parts, shown separately: our monthly fee, which depends on the channels and scope; your media spend, the budget that goes to the ad platforms; and creative production, agreed per need. You get a quote after the intro call.
Is there a minimum media budget?
We don’t have a fixed minimum. In the intro call we tell you whether your budget fits the channels you are considering, or where it makes sense to start with less.
Can you take over our existing campaigns?
Yes. We start by going through your current accounts, keep what works and fix the rest step by step.
Can I start with one channel?
Yes. One account, such as Google Ads or Meta, is a common place to start. You can add channels later.
Do you also make the ads?
Yes. Our designers make ads for each format, such as short videos and feed ads, and rework the same idea for other platforms.
What happens in the free intro call?
A paid media specialist goes through your goals, channels and budget with you, and tells you where we would start and how the work would be priced. The call does not commit you to anything.
Book a free intro call
Tell us what you would like to improve. A paid media specialist gets back to you to book the call. In the call we:
- Go through your goals, channels and budget.
- Tell you where we would start.
- Explain how the work would be priced for you.
If it helps, we may suggest a free look at one of your ad accounts before the next step. The call does not commit you to anything.