Publications & own media
Your own magazine, articles or podcast
We plan, write, design and produce them, so you can talk to your audience on your own terms.
Start with a free intro call: tell us who you want to reach, and we tell you whether print, podcast or both would suit you, and how it would be priced.
brand recognition for a beauty campaign – K-Citymarket
ad recall for the same campaign
share of search vs. biggest competitors – Maitokolmio
Two examples: a resident magazine and retail content
A magazine residents keep, and campaign content for print and digital.
Publication · Avain&Koti
A resident magazine people keep
Avain builds over 1,000 homes a year in Finland. We produce Avain&Koti, its magazine for residents, in print and online, along with other marketing materials.
- Magazine concept, editing and layout
- Articles and photos about resident life
- Print and online versions
Content & campaign · K-Citymarket
A beauty campaign that sold more lipstick
We have been a content partner of K Group since 2006. For K-Citymarket we make recurring beauty campaigns for print and digital channels.
- Campaign concept and content for print and digital
- Photo shoots and social media ads
- Lessons from each campaign applied to the next
Campaign results: +54% lipstick sales, 76% ad recall and 81% brand recognition.
When you have a systematic approach and apply the lessons learned, the results will be good.
Päivi Pöntinen, Content Manager, Kesko/K-Citymarket
Who this service suits
A good fit if you
- want to talk to your customers, members or residents on your own terms
- need a team to plan, write, design and produce
- want print, a podcast, or both
How the cost is built
- Concept: a project price for the magazine or podcast concept
- Production: priced per issue or episode
- Optional: video, promotion and activation
You get a quote after the intro call.
What you get
We can do it all, or the parts you need.
Magazine concept
The concept and look of your magazine, with layout templates and a creator’s guide if you want to make it in-house.
Layout and editing
Image selection, layout, cover, headings and captions, with two feedback rounds and print-ready files.
Articles and print content
Profiles, trend and how-to articles, short columns, advertorials, ghostwritten articles and infographics.
Podcast concept
Format, themes, target audience and guest profiles, agreed in a workshop with you.
Podcast production
Episode planning, guest booking, studio recording, editing, sound design and an original jingle.
Video and activation
4K video of your podcast, promo clips for social, and help with launch and follow-up.
How it works
1.
Concept
We plan the format, themes and look with you in a workshop.
2.
Content
We write the articles, book interviews and guests, and plan each issue or episode.
3.
Production
We lay out the magazine and prepare it for print, or record and edit the episodes, ready to publish.
Questions before you start
Can we make the magazine ourselves later?
Yes. We can make layout templates and a creator’s guide so your team can continue in-house.
Do you write all the articles?
We can. Some articles are written from background material, larger ones such as profiles are based on interviews. You and the interviewees approve the text.
Can the podcast be on video too?
Yes. We record in 4K and deliver a full-length video for YouTube and Spotify, plus short promo clips for each episode.
Do you help us find guests and a host?
Yes. We recommend guest profiles and handle booking. In our widest package we also find and coordinate a host.
Can you help publish and promote the podcast?
Yes. We can support publishing, run social media launches, follow reach and suggest improvements at the end of the season.
How much does a publication cost?
It depends on the scope. We price a magazine or podcast per concept and per issue or episode, and you see exactly what is included. You get a quote after the intro call.
What happens in the free intro call?
A content lead goes through your goals and current situation with you, and tells you where we would start and how the work would be priced. The call does not commit you to anything.
Book a free intro call
Tell us what you would like to improve. A content lead gets back to you to book the call. In the call we:
- Go through your audience and the themes you want to own.
- Discuss whether print, podcast or both suit you.
- Suggest a scope that fits your business.
The call does not commit you to anything.