AI creative
AI-assisted images and video for paid social
Turn one product shoot into a full campaign. Our art directors and copywriters use AI tools to make images and videos for paid social, from concept development to finished campaign assets.
Start with a free intro call: tell us about your products and ads, and we tell you how AI creative could support them and how it would be priced.
contribution margin, year on year – Grillkung
return on ad spend in November vs. the year before – Muurla
ads made for sonnen across six markets
Two examples: creative for paid social
The creative work our AI production builds on: a bold ad look, and ads that grew margin.
Photo & video · Holmasto · 2026
A bold look for social media ads
For vintage jewellery retailer Holmasto we did the art direction, photography, video, styling and ad versions: a striking style built around the brand’s red.
- Art direction and styling
- Photo and video shoot
- Ad versions for each social format
Genero is an inspiring partner. Working with the creative team has been highly interesting and rewarding.
Erika von Schantz, Entrepreneur, Holmasto
Paid social · Grillkung · 2025
Bolder ads, better margin
Grillkung, a Swedish outdoor cooking retailer, wanted to grow without hurting cash flow. Bolder Meta ads were a key part of the plan.
- Bolder Meta content made for each format
- New creatives tested and refreshed regularly
- Budget raised only when margin targets were met
Year on year: sales +27%, contribution margin +88%.
Our collaboration with Genero has given us a significant growth with more control of our marketing, better margin and better cashflow.
Sebastian Virta, Founder & CEO, Grillkung
Who this service suits
A good fit if you
- run paid social and need more creatives to test
- have product photos but not the time or budget for new shoots
- need art directors to lead the production and review each image
How the cost is built
- Monthly production: a monthly fee for an agreed number of creatives
- Campaign production: a project price per campaign
- Single assets: priced per piece
You get a quote after the intro call.
What you get
Art directors and copywriters use AI tools for speed. People make the decisions.
Monthly production
A batch of images and short videos every month, in the formats Meta, TikTok and your online store need.
Campaign production
A one-off set of images and films for a single campaign.
Single assets
One image or one film when that is all you need.
How it works
1.
Kick-off
A workshop and creative brief. We collect your brand guidelines and existing images and videos, and agree your creative territories and concepts.
2.
Create & launch
We make the first concepts and assets, refine them with your feedback, and launch them.
3.
Optimise & scale
We watch how your audience reacts, keep what works, and scale proven concepts with fresh content every month.
Questions before you start
What do you need from us to start?
Your brand guidelines, your existing images and videos in one folder, your USPs and key messages, your target audiences and what you want to promote.
Which tools do you use?
Midjourney for images, Voxel for video and motion, and Confect for resizing and versioning across ad placements.
Does AI replace your designers?
No. Our art directors and copywriters lead the work. AI tools let them make far more variations, faster.
Do you also plan the creative strategy?
This service covers production. We plan the audience, campaign angle and platform brief as a separate social strategy, and the two usually go together.
How much does AI creative cost?
It depends on the scope. We price AI creative as a project or a monthly fee, and you see exactly what is included. You get a quote after the intro call.
What happens in the free intro call?
A creative lead goes through your goals and current situation with you, and tells you where we would start and how the work would be priced. The call does not commit you to anything.
Book a free intro call
Tell us what you would like to improve. A creative lead gets back to you to book the call. In the call we:
- Go through your products, channels and current ads.
- Discuss how AI creative could support your campaigns.
- Suggest a scope that fits your business.
The call does not commit you to anything.