AI visibility (GEO)
Help AI search find and understand your brand
We check how your brand appears in AI answers and identify gaps in your content and visibility. Generative Engine Optimization helps ChatGPT, Gemini and Google AI Overviews cite and recommend your brand.
Start with a free intro call: we go through your goals, can run a quick check to see if AI assistants recommend your competitors instead of you, and tell you how the work would be priced.
revenue from SEO-optimised pages – Yliopiston Apteekki
share of search vs. biggest competitors – Maitokolmio
AI assistants in every audit, incl. ChatGPT, Gemini and AI Overviews
The search work GEO builds on
These cases show our SEO and content work. Their results measure search performance, rather than AI citations.
SEO content · Yliopiston Apteekki · from 2023
Category texts and articles that sell
Yliopiston Apteekki is a Finnish pharmacy chain with a large online store. We started SEO work with them in April 2023, from content production to category texts and backlinks.
- Category and product texts written for search
- Articles on what customers search for
- Technical fixes and backlinks
In under a year: +77% revenue from the pages we optimised.
We quickly achieved good results, which can be seen in the increase in traffic and thus also in our sales.
Markus Sinisalo, Group Chief Commercial Officer, Yliopiston Apteekki
SEO & content · Beamex · ongoing
A global B2B website that brings in leads
Beamex makes calibration technology and sells mostly outside Finland. We have planned its growth marketing together with its in-house team since 2016.
- Regular growth meetings with the marketing team
- Content strategy and SEO for international markets
- Conversion optimisation of the website and lead forms
The content strategy now brings in thousands of B2B leads a year.
One of the things we appreciate most about our partnership is the regular growth meetings. Genero has a team of experts we can always rely on.
Heikki Laurila, Product Marketing Manager, Beamex
Read our study on AI visibility in Finnish travel →
Who this service suits
A good fit if you
- want to know whether AI assistants recommend you or your competitors
- already invest in SEO and content, and want them to count in AI search too
- want results you can measure
How the cost is built
- Audit: a project price for the AI visibility audit and gap report
- Ongoing work: a monthly fee for content, technical fixes and tracking
- Optional: off-site reputation work
You get a quote after the intro call.
What you get
From a one-off audit to ongoing work with a dashboard.
AI visibility audit
We run a set of real buyer questions through several AI assistants and score how often you are mentioned, how positively, and against which competitors.
Brand gap report
The high-intent questions where competitors are recommended and you are missing, and how AI links your brand to your key topics.
Technical AI readiness
We check that AI crawlers can read your site, and add structured data and an llms.txt file.
Citable content
Content AI likes to quote, such as best-of guides, comparisons and conversational FAQs.
Off-site reputation
We work on reviews, forums, digital PR, LinkedIn, YouTube and what resellers and directories say about you.
Measurement & dashboard
An optional monthly re-run of the audit, so you can see your AI mentions, sentiment and site health change over time.
How it works
1.
Audit
We map how AI assistants see your brand today and where competitors win.
2.
Month one: the plan
We interview your team, list your assets and access, and build a 12-month roadmap of named actions.
3.
Monthly work
From month two we carry out the roadmap, one set of actions each month.
Questions before you start
Does GEO replace SEO?
No. SEO and GEO work together. SEO keeps you found in search, and GEO addresses how your brand is represented and cited in AI answers.
Which AI assistants do you look at?
ChatGPT, Gemini and Google AI Overviews, among others. Our in-house tool runs your questions against several AI assistants and compares you with your competitors.
What is the difference between the quick check and the audit?
The quick check uses only a few questions and shows whether competitors are recommended instead of you. The audit uses many more, grouped by product, service and buying stage, so it is strong enough to plan on.
Can we see if it works?
Yes, with the measurement add-on. Each month we re-run your questions and report changes in mentions, sentiment and site health. We only report results we have measured.
Can we pay to appear in ChatGPT too?
Yes. If you cannot yet earn the citation, ChatGPT ads can put your brand right below the answer. We run them as a separate service.
How much does GEO cost?
It depends on the scope. We price GEO as a project or a monthly fee, and you see exactly what is included. You get a quote after the intro call.
What happens in the free intro call?
A search specialist goes through your goals and current situation with you, and tells you where we would start and how the work would be priced. The call does not commit you to anything.
Book a free intro call
Tell us what you would like to improve. A search specialist gets back to you to book the call. In the call we:
- Go through your business goals.
- Run a quick check of a few questions to see if competitors are recommended instead of you.
- Suggest the next step for your brand.
The call does not commit you to anything.