Organic content
Content that brings the right visitors from search
Articles and guides that people find in search and want to read. We start from what your buyers search for and write content that brings the right visitors to your website.
Start with a free intro call: tell us about your website and goals, and we tell you which topics to target and how the work would be priced.
revenue from SEO-optimised pages – Yliopiston Apteekki
share of search vs. biggest competitors – Maitokolmio
organic share of views on a viral recipe video – Snellman
Two examples: content that brings visitors
Search content for an online pharmacy, and recipes that grew a dairy brand.
SEO content · Yliopiston Apteekki · from 2023
Category texts and articles that sell
Yliopiston Apteekki is a Finnish pharmacy chain with a large online store. We started SEO work with them in April 2023, from content production to category texts and backlinks.
- Category and product texts written for search
- Articles on what customers search for
- Technical fixes and backlinks
In under a year: +77% revenue from the pages we optimised.
We quickly achieved good results, which can be seen in the increase in traffic and thus also in our sales.
Markus Sinisalo, Group Chief Commercial Officer, Yliopiston Apteekki
Organic content · Maitokolmio · since 2019
A small dairy with a voice people remember
Maitokolmio is a dairy from Ostrobothnia. We built its tone of voice around its home village and heritage, and have kept the same red thread in campaigns since.
- Brand tone of voice and a brand film
- Campaigns built on the same theme
- Recipes and video content for organic reach
Share of search against its biggest competitors: +48% during our work together.
Who this service suits
A good fit if you
- want more of the right visitors from search
- have expertise, but no time to turn it into articles
- need content in several languages
How the cost is built
- Single articles or guides: priced per piece
- Monthly content: a monthly fee for an agreed number of articles
- Optional: keyword research and language versions
You get a quote after the intro call.
What you get
Planned from what your buyers search for.
SEO articles
Articles built on keyword research, with links to your products, written to rank and to be read.
Guides and whitepapers
Downloadable guides, from short tip lists to in-depth whitepapers, with a landing page for downloads.
Language versions
Extra language versions of your articles and guides, for every market you sell in.
How it works
1.
Keywords
Our growth specialist finds the search terms your buyers use and picks the ones to target.
2.
Writing
Our copywriter plans and writes around those keywords. A custom AI tool with your background facts helps draft the outline and text, and we edit it by hand, adding your product names and links.
3.
Approval & publishing
You review and approve. We publish the content so it has the best chance to rank.
Questions before you start
How do you use AI to write?
We load your background information into a custom AI tool. It suggests an outline from the keywords and drafts section by section. Our writers then edit the text and add your products and links.
Can you turn a long report into a guide?
Yes. We load the source document into an AI tool that only uses that document, so we can pull out the key points safely. Then we write and lay out the guide.
What do you need from us?
Background on your products and customers, and any source material for guides. For deeper guides we can also interview your experts or arrange a photoshoot.
Can you write in several languages?
Yes. We create extra language versions of articles and guides.
How much does organic content cost?
It depends on the scope. We price organic content as a project or a monthly fee, and you see exactly what is included. You get a quote after the intro call.
What happens in the free intro call?
A content lead goes through your goals and current situation with you, and tells you where we would start and how the work would be priced. The call does not commit you to anything.
Book a free intro call
Tell us what you would like to improve. A content lead gets back to you to book the call. In the call we:
- Go through your goals and your website today.
- Discuss which topics and keywords to target.
- Suggest a scope that fits your business.
The call does not commit you to anything.