Share of Search
See how your brand stacks up against the competition – straight from search data
Share of Search shows how much of the brand searches in your category go to your brand.
Track your search share, category demand and competitors’ moves in a single view in aktio. We build the reports for you and help you turn the data into decisions.
What is Share of Search?
Search share reacts to change faster than traditional market share figures.
Share of Search is your brand’s share of all brand searches in your category. When more people search for your brand by name, it signals growing interest before the change shows up in your sales. That makes search share a good leading indicator of your marketing impact.
The data is based on Google’s monthly search volumes, so you can see how your brand and your competitors have developed over up to four years.
All your markets in one report
Track each market in its own language and compare countries in one report.
Every market has its own brands and keywords. The total share is weighted by search volume, so a large market counts for more than a small one. A comparison with worldwide searches shows whether your brand is growing faster in one market than elsewhere.
Anticipate demand in your category
Keyword Trends tracks the keywords that matter to your business and forecasts demand for the next 12 months.
You’ll see whether your market is growing or shrinking, when the season starts and what to prepare for, so you can time your campaigns and budgets to demand.
More tools to support your decisions
Competitor analysis
See your competitors’ monthly search volumes and shares, and spot shifts early.
Ad spend and demand side by side
Compare brand demand and your own share in each keyword group with your ad spend, clicks and CPC.
Visibility in AI answers
Track how often Google’s AI Overviews mention your brand and your competitors, and compare it with your search share. The feature is in pilot.
Annotations and exportable charts
Mark campaigns and launches on the timeline and export the charts straight into your presentation.
How to get started
1. Kick-off meeting
We go through your needs, competitors, markets and the keywords to track.
2. Reports in aktio
We build your Share of Search and Keyword Trends reports in aktio, where your whole team can see them.
3. Regular follow-up
Every quarter we send a follow-up report, go through the results with you and recommend what to do next.
Discuss Share of Search reporting for your brand
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