Scale your B2B marketing with more qualified leads
High-growth companies succeed by working within a growth system designed for profitable customer acquisition.
We’ve combined all the essential strategies, tactics, and tools into one systematic way of working.
We call it the B2B Growth Method. The cases below show how clients have used this approach.
A growth method for B2B marketing
15 years. 300+ success stories. Proven strategies that drive results. With the help of B2B marketing we help businesses scale by focusing on what matters most—more qualified leads and profitable growth.
10 years of revenue growth
“Genero has been our trusted long-term partner and we benefit from their excellent market knowledge, creativity and technical expertise. Genero is a vital resource for our marketing team to deliver on the promise of being a growth driver for Beamex.”
James Clay, Marketing Operations Manager at Beamex
Plan marketing around qualified leads and sales
- Know your numbers and set a focus
- Have a brand message and buyer journey to anchor your marketing strategy.
- Create high-converting lead magnets and clear conversion points
- Have a high quality website and content
- Create attention-grabbing ad creatives
From planning to lead generation
1. Growth Canvas – Build Your Strategic Roadmap
A data-driven forecast and action plan outlining the key growth levers you need to scale profitably. Together, we’ll map your communication, content, and conversion points to match your buyer journeys—all within a structured test plan.
2. Grow – Start Generating Quality Leads
We agree a launch schedule and prepare the content, campaigns and follow-up needed for lead generation. Our fractional growth team can support you with:
- High-converting lead magnets & content
- SEO-optimized content
- Attention-grabbing creatives
- Ongoing optimization for owned media and advertising
Get Started with your B2B marketing Today: Create a Clear Roadmap with a Growth Canvas
Start by reviewing your current marketing and sales data. In our growth session and digital assessments, you’ll gain:
- Growth simulations and forecasting
- Identification of key growth levers
- Insights into buyer journeys and the dark funnel
- Funnels with optimized conversion points
- A roadmap of actions and tests
Take the first step toward scalable growth.
Growth Simulation & Forecasting
Optimize your b2b-marketing investments with data-driven precision. Our advanced simulation and forecasting models help you find the ideal media mix to predict next year’s results and guide smarter investments.
- Connect marketing with finance
- Speak the same language as your management and connect each action to revenue (€).
- Avoid being misled by attribution models by accounting for the “dark funnel.
Find Answers to Critical Growth Questions:
- How much should I invest to maximize results?
- Why is performance going down?
- What are the right priorities to focus on?
- Which products attract the most valuable customers?
Want to see what generates leads?
Download our practical guide on “74 Conversion Points and Why They Work”
- See how B2B companies create value at every stage of the buyer’s journey – from first contact to sale.
- Bonus: Identify your biggest opportunities with our B2B Conversion Checklist tool.
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Know Your Customer & Their Buyer Journey
A profitable growth strategy starts with a deep understanding of your customer—what they care about, how they research solutions, and what influences their decisions. Many of these decisions happen in the dark funnel—the invisible space where buyers explore options through private research, peer recommendations, and social discussions before ever engaging with your brand.
Explain the value of your offer in terms that match the buyer’s needs at each stage.
- Sharpen Your Core Messaging: A strong brand message helps you attract your ideal audience and convert more sales-qualified leads (SQLs).
- Simplify the Funnel: Don’t overcomplicate the journey. Move earlier in the funnel when demand generation is the priority—focusing on content that builds awareness, nurtures relationships, and drives SQLs.
- Identify Buying Signals: Understand when your buyers move into the next stage, so you can target them with content that fits their mindset—whether it’s gated or ungated.
Plan content that’s helpful and useful, don’t waste the buyers’ time
Plan your content carefully. What information is the buyer actually looking for? How could we really help them at this stage? And create conversion points and next steps that fits the content and the buyer. Not all next steps should be gated but we want to know when the buyer are moving into the next stage so that we can target them with the right content.
Discuss your B2B marketing
Book your free discovery call
Discuss your current situation, uncover key growth opportunities, and get tailored recommendations for your business—no commitment required.
Put your B2B marketing plan into practice
The Growth Canvas lays the foundation, but the real impact happens in the execution phase. We help you turn strategy into action by aligning tactics, channels, and content with your business goals—ensuring every move supports profitable growth and measurable financial outcomes.
Data & analytics
We audit and set up website tracking, connect marketing and sales data, and build reports around your business goals.
We also streamline marketing data connection and reporting through a secure data hub, giving you reliable, consistent reports and a robust data backup for peace of mind.
Build a high-converting website
Create a website designed to convert—built around your buyer journey.
We plan the site around your buyers’ questions and next steps. The work covers design, development, page speed and enquiry paths, with tracking to measure how visitors use the site.
Content & Conversion Points – Quality Over Quantity
Start with content that answers a specific buying question and gives the reader a useful next step. Start with a few high-impact content pieces and conversion points that truly resonate with your audience. Often, just a handful of “killer” assets generate the majority of leads and sales.
Build content from the questions your buyers ask and the evidence your team can provide. When your message aligns with what your audience cares about most, every piece of content works harder to move prospects closer to conversion.
Creative testing & optimization – Ads that convert
Drive stability, save time, and create scroll-stopping ads that deliver results.
With the right data, media mix modelling, and process structure, we ensure consistency in performance. Our data-driven creative insights turn ads into sales-driving assets through continuous testing—leveraging both fresh content and existing assets for high-performing campaigns across Google, Microsoft, LinkedIn, Meta, and more.
Data & Measurement – Track What Drives Real Results
How We Track & Measure:
- Quality Leads: Leads, MQLs, SQLs, cost per acquisition, and conversion rates.
- Revenue Impact: Marketing-generated revenue, returning revenue, and target account progress.
- Retention & Market Share: Returning contacts in your ecosystem, Share of Search, and market presence.
Use these measures to review marketing performance alongside sales.
Discuss your next marketing priorities
Tell us where you need support. We can work with your team on marketing planning, content and campaigns.
Is your business a fit?
We specialise in collaborating with ambitious businesses aiming to scale their operations. Tell us about your sales process, markets and marketing goals.
Let’s Connect
Share some details about your business, and one of our experts will reach out within 24 hours to discuss how we can support your growth objectives.
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