Marketing analytics
See what your marketing earns, in sales and profit
We set up tracking, connect marketing and sales data and analyse it against your business goals, in our own platform Aktio or in the analytics tools you already use.
Start with a free intro call: tell us about your data, tools and goals, and we tell you where we would start and how the work would be priced.
Who this service suits
A good fit if you
- aren’t sure your tracking and conversion data are reliable
- want to see the profit your marketing brings in
- need forecasts to plan marketing spend with your finance team
How the cost is built
- Audit and setup: projects
- Aktio: a subscription
- Ongoing analysis and reporting: agreed per need
You get a quote after the intro call.
What you get
We tailor the analytics to your business model, whether you sell B2B, direct to consumers or online.
Tracking setup
We plan and set up website tracking in the analytics platform you use and connect it to your advertising platforms, so they get accurate data.
Analytics audit
We check your tracking and fix what is broken, look at how your CRM and first-party data are used, and give you a roadmap of what still needs work.
Analyses
Analyses of your marketing, sales and customer data for the questions you need answered, such as where to put the next budget.
Aktio
Our own platform brings your online store and advertising data into one place and shows profitability daily, including product margins and the other costs you add. Its forecasts and growth simulator show how a marketing investment would affect sales and profit before you make it.
Data activation
Your first-party data in the ad platforms: customer segments, bidding on profit and better product feeds.
Genero Data Hub
A shared reporting setup with a data warehouse, data pipeline and dashboards, from the first touchpoint to the sale.
How it works
1.
Audit
We go through your tracking, data sources and reporting, and fix the most urgent issues first.
2.
Foundation
We put tracking and data connections in place, in Aktio, Data Hub or the tools you already use.
3.
Analysis and reporting
You get regular reporting and analyses against the goals we agreed, and we feed the data back to your ad platforms.
Questions before you start
How much does marketing analytics cost?
It depends on the scope. Audits and setups are priced as projects, Aktio as a subscription, and ongoing analysis and reporting as agreed. You see exactly what is included and get a quote after the intro call.
Do we have to use Aktio?
No. Aktio is our own platform for online store and advertising data. We also set up tracking, build reporting in other analytics platforms and do analyses on the data you already have.
What does the analytics audit include?
We review your website tracking, make sure it is reliable and fix the issues we find. We check that your ad platforms get accurate data and look at how your CRM and first-party data are used in marketing. You get a list of what was fixed, what still needs attention and a roadmap for the next steps.
Who do you work with?
B2B, direct-to-consumer and e-commerce companies. The setup is tailored to the business model and the data you have.
What happens in the free intro call?
An analytics specialist goes through your goals, data and tools with you, and tells you where we would start and how the work would be priced. The call does not commit you to anything.
Book a free intro call
Tell us what you would like to improve. An analytics specialist gets back to you to book the call. In the call we:
- Go through your goals, data and tools.
- Tell you where we would start.
- Explain how the work would be priced for you.
The call does not commit you to anything.
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