Websites that bring in leads and sales
We design and build a site for your business that gets found in search engines and AI search, loads fast and guides visitors to get in touch.
200+ sites delivered, and more than 30 clients whose sites we keep developing.
Built for speed, with enquiry and purchase paths planned from the start.
organic traffic – Mutti
online leads – Ögonlasern
organic sales in Europe – Solarplexius
Work that drives growth
A good site speaks for itself. Here are a few of our recent projects and what we did in each.
Talliosake · 2026
Available spaces in 120+ locations on one map
Talliosake rents and sells multi-purpose spaces in over 120 locations. The goal was simple: make finding the right space effortless.
What we did
- Concept and site structure
- UI and UX design
- Map search and search functions
- Integrations with backend systems
Technology: WordPress, map view, API integrations
Now visitors see what’s available straight away, find the spaces that interest them and move on without unnecessary hurdles.
720° · 2024
A SaaS company site the team updates themselves
720° provides data-driven solutions for building energy efficiency and indoor conditions. The site needed to explain a complex product clearly and bring in leads.
What we did
- Concept and customer journeys
- Content architecture and wireframes
- Visual identity with the company’s own illustrations
- A design system for every page
Technology: WordPress and the block editor, design system
The team adds and edits pages themselves with the same building blocks, so the site stays consistent as it grows.
Snellman · 2023
A recipe experience built mobile-first
Snellman wanted recipe pages that help everyone cook at home. The redesign brought the recipe and the video into the same view, so cooking works with a phone in hand.
What we did
- Mobile-first recipe view
- Full-screen video and instructions in the same view
- Product data straight from the PLM system
- Search-friendly site structure
Technology: WordPress, PLM integration, video
Consumers now get more complete product information, and everyone can easily cook delicious meals at home.
More of our work
Görans
Search-friendly site, brand book, photo shoots and recipe content for a Finnish food producer.
Ögonlasern
New site, search engine optimisation and advertising for a Stockholm eye clinic: +173% online leads.
Taksi Helsinki
Price calculator, real-time waiting times and a driver extranet. We maintain the site with Genero Care.
Everything you need, from one team
The site is only one part of the picture. That’s why the project covers everything from analysis to measurement, and our 20+ experts in software development, service design and UX design work towards the same goal.
Growth and keyword analysis
We find out what your customers search for and which of your current pages already bring in visitors, before we design anything.
Concept and user experience
Customer journeys, content structure and wireframes, so visitors find what they need and getting in touch is easy.
Design and build
A look that fits your brand, built on Genero’s design system. Proven components speed up the work without cutting corners on quality.
Tracking in place
We set up GA4, Tag Manager and conversion tracking before launch, so you can see straight away where your enquiries come from.
A controlled launch
An SEO checklist and redirects help you keep your search visibility when the old site is replaced.
Growth continues after launch
Genero Care keeps the site secure and up to date, and conversion rate optimisation improves it based on data.
How we work
Five steps. At each one, you know what we do and what you get.
1.
Analysis
We go through your goals, your customers and your current site. You get a plan and a quote.
2.
Concept and UX
We build customer journeys, content structure and wireframes around the action that matters most.
3.
Design and build
Visual design and build on our design system. We integrate your CRM, marketing automation and other systems.
4.
Launch
SEO checklist, redirects and tracking in place before go-live.
5.
Growth
Genero Care, conversion rate optimisation and continuous improvements based on visitor data.
Technical solutions
We choose the technology to fit your needs. Here’s what we have already built.
WordPress and the block editor
A site your team updates without code. For example Talliosake, 720° and Görans.
Headless: React and Contentful
One platform for many brands and channels. A-lehdet’s 17 brands run on the same platform.
Multilingual sites
Mutti in 17 markets and Solarplexius in 10 languages – every language version under one domain.
Integrations and services
Taksi Helsinki’s price calculator and driver extranet, Snellman’s PLM product data and Talliosake’s map search.
E-commerce
Over ten years of experience with WooCommerce, Shopify and other leading platforms.
Speed, accessibility and AI search
Optimised Core Web Vitals, an accessible structure and structured data that both search engines and AI assistants understand.
Free website review
Find opportunities to improve your current site
Tell us about your site and its best-converting page. We go through the requests and let you know if we see clear opportunities to improve speed, findability or conversion paths. The request doesn’t commit you to anything.
What our clients say
Genero was selected as our partner, and their expertise, strong track record, entrepreneurial mindset and commitment were evident from the very beginning. What stood out in particular was the team’s collaborative approach and their genuine willingness to understand and reflect Talliosake’s needs and unique brand.
Kalle Karjula, CEO, Talliosake
Genero showed great flexibility in incorporating new ideas that we came up with along the way. We are happy to now have a site that is better and more functional than we could initially even imagine.
Tommi Fors, Marketing and Communications Director, Snellmanin Lihanjalostus Oy
Frequently asked questions
How much does a website cost?
The price depends on the scope, features and integrations. You get an exact quote after the analysis, once we know what the site needs to do for your business.
How long does a website project take?
It depends on the scope, and we agree the schedule in the analysis phase. Genero’s design system speeds things up, because we build from proven components instead of starting from scratch.
Should I choose WordPress or a headless solution?
For most businesses WordPress is a good choice: it’s easy to update yourself and it scales. If your content goes out to many channels or brands, we build a headless solution, like the A-lehdet platform with React and Contentful.
Will I keep my search visibility when the site is rebuilt?
We plan for it from the start. We map your current keywords and pages before the rebuild, set up redirects and run an SEO checklist at launch. We also make sure the site is readable for AI search.
Can I update the site myself?
Yes. We build the pages with the WordPress block editor, so your team can edit text, images and whole pages without code.
What happens after launch?
Genero Care maintenance keeps the site secure and up to date. We can also continue with conversion rate optimisation, analytics, search engine optimisation and advertising, so the site keeps bringing in enquiries.
What is a free website review?
It’s a look at your site’s speed, findability and conversion paths. We go through the requests and get in touch if we see clear opportunities to improve your site. The request doesn’t commit you to anything.
Request a free website review
Tell us your current site’s address and the page that brings you the most enquiries or sales. We go through the requests and get back to you.
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Want to talk about a project?
Planning a new site or a bigger redesign? Tell us what you have in mind and we’ll get in touch.
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