Google Ads
Google Ads managed against your sales, margin or lead targets
Our specialists plan and run your Google Ads around the numbers your business tracks. We use AI tools to support optimisation and check performance against your own business data, not only the figures in the ad account.
Start with a free intro call: tell us how you use Google Ads today, and we tell you where we would start and how the work would be priced.
contribution margin, year on year – Grillkung
blended ROAS in November vs. the year before – Muurla
sales growth in Black Week – Muurla
Two examples: margin and Black Week sales
Google Ads was one part of the plan in both, run with the other channels and judged on business results.
E-commerce · Grillkung · 2025
Bidding and product targeting tied to margin
Grillkung, a Swedish outdoor cooking retailer, wanted to grow without hurting cash flow. We audited its Google Ads with the other channels and set margin targets for each.
- Audit of Google Ads, paid social, SEO and ad communication
- Media budgets and bidding optimised, particularly in Google Ads
- Ad structure and product targeting adjusted for profitability
Year on year: sales +27%, contribution margin +88%.
Our collaboration with Genero has given us a significant growth with more control of our marketing, better margin and better cashflow.
Sebastian Virta, Founder & CEO, Grillkung
E-commerce · Muurla · Black Week 2022
A record Black Week for a new online store
Muurla, a Finnish design brand, had a new online store with little data and a small budget. We ran paid search and paid social, and worked with the content creators Muurla collaborates with.
- Paid search campaigns alongside paid social
- Budgets and messaging changed quickly before and during Black Week
- Profitability tracked with blended ROAS, not just sales
Sales +44% in Black Week, and blended ROAS 2× compared with the year before.
Who this service suits
A good fit if you
- sell online and want Google Ads judged on margin or ROAS, not clicks
- sell B2B and want leads followed through to closed deals
- already run Google Ads and want specialists to check what the automation is doing
How the cost is built
- Our fee: monthly, depends on the accounts and campaigns
- Media spend: the budget you pay to Google
- Ads and feeds: production and feed work agreed per need
You get a quote after the intro call.
What you get
Genero is a Google Premier Partner 2026, a status Google gives to the top 3% of its partner agencies.
Profitability targets
We optimise campaigns against the profitability targets we agree with you. If we don’t see a realistic path to profitability, we won’t recommend spending your budget.
Specialists who check the automation
We use Google’s automation and AI tools, and check what they do. We teach the system your business, seasons and goals.
Shopping and product feeds
We check feeds, map product attributes to margin and flag disapproved products before they cost sales.
Ads made in-house
Search, Shopping, video and other ad assets are produced and tested by our own team.
B2B lead tracking
With your CRM connected, we follow leads past the form to qualified leads and closed deals.
Planned with your other channels
Google Ads is planned together with your SEO, social media and wider business plan.
How it works
1.
Analysis and quote
We meet to understand your needs. You get a quote for what you need, from specific campaigns to running the whole account.
2.
Kick-off and strategy
We set the goals together and agree the audience and message. Then we build the account structure.
3.
Ongoing optimisation
We optimise continuously and review the budget with you. You can follow performance and see how the media budget is used.
Questions before you start
How much do Google Ads services cost?
The cost has two parts, shown separately: our monthly fee, which depends on the accounts and campaigns we run, and your media spend, which you pay to Google. Ad production and feed work are agreed per need. You get a quote after the intro call.
We spend on ads but can’t grow profitably. Why?
Customer acquisition costs usually rise as you scale. What matters is whether you control contribution margin as you grow. A growth simulation shows how far you can raise spend before profitability suffers.
How do you handle long B2B sales cycles?
We connect your CRM and Google Ads, so we can follow leads through to qualified leads and closed deals.
Can you take over our existing account?
Yes. We start by going through the current account, keep what works and fix the rest step by step.
Do you also make the ads?
Yes. Search, Shopping, video and other ad assets are produced and tested by our own team.
What happens in the free intro call?
A Google Ads specialist goes through your goals, account and budget with you, and tells you where we would start and how the work would be priced. The call does not commit you to anything.
Book a free intro call
Tell us what you would like to improve. A Google Ads specialist gets back to you to book the call. In the call we:
- Go through your goals, account and budget.
- Tell you where we would start.
- Explain how the work would be priced for you.
If it helps, we may suggest a free look at your Google Ads account before the next step. The call does not commit you to anything.
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