Growth & marketing strategy
A growth plan your whole team can follow
Connect long-term brand building with the marketing that captures demand today. We use your market, customer and financial data to agree priorities and a roadmap, then review it every quarter.
Start with a free intro call: tell us where you want to grow, and we tell you what a strategy would cover for you and how it would be priced.
contribution margin, year on year – Grillkung
revenue in four years – Muutos
more online leads – Nooga
Two examples: a retailer and a global B2B brand
One plan built around margin, one built around B2B leads in many markets.
Growth & marketing strategy · Grillkung · 2025
A growth plan with contribution margin targets
Grillkung, a Swedish outdoor cooking retailer, wanted to grow without hurting cash flow. We built a growth plan where every channel has a margin target.
- Growth plan with targets for each channel
- Budget raised only when margin targets were met
- Monthly dashboard and growth meetings
Year on year: sales +27%, contribution margin +88%.
Our collaboration with Genero has given us a significant growth with more control of our marketing, better margin and better cashflow.
Sebastian Virta, Founder & CEO, Grillkung
B2B growth · Beamex · ongoing
A global B2B website that brings in leads
Beamex makes calibration technology and sells mostly outside Finland. We have planned its growth marketing together with its in-house team since 2016.
- Regular growth meetings with the marketing team
- Content strategy and SEO for international markets
- Conversion optimisation of the website and lead forms
The content strategy now brings in thousands of B2B leads a year.
One of the things we appreciate most about our partnership is the regular growth meetings. Genero has a team of experts we can always rely on.
Heikki Laurila, Product Marketing Manager, Beamex
Who this service suits
A good fit if you
- want to grow, but channels, content and budget pull in different directions
- have data and goals, but no shared plan for the next quarters
- need the roadmap reviewed and updated each quarter
How the cost is built
- Strategy project: one project price for audits, workshops and the roadmap
- Quarterly updates: a quarterly fee, if you want us to keep the roadmap current
- Optional: a Growth Simulation forecast or single-channel strategies
You get a quote after the intro call.
What you get
We analyse the market, define the position and promises, plan activation and agree how to measure progress. The work is built with your team from your own data.
Audits and market analysis
Where you stand today, in your channels and against your market, in the scope we agree.
Targets and KPIs
Commercial targets alongside brand measures, such as awareness, share of search, qualified leads, acquisition cost and revenue, chosen for your goals.
Market & communication framework
Who you serve, the value you promise and the evidence behind it, carried into messages and channels.
Growth Canvas
Your goals broken down into manageable steps, on one page.
Roadmap
Prioritised actions, owners, budget choices and measures for the next three months.
Workshops
One or two workshops with your team, and a final session to walk through the results.
How it works
1.
Onboarding
We collect access to your data, your materials and answers to our marketing inventory questionnaire.
2.
Analysis & roadmap
We analyse the growth bottleneck, agree brand and commercial targets, and build your Growth Canvas and marketing roadmap with you.
3.
Quarterly cycle
Each quarter we review brand and commercial measures with you and update the roadmap and next tests.
Questions before you start
What do you need from us to start?
Access to your data and channels, any guidelines and earlier research, and answers to our marketing inventory questionnaire.
Can you also forecast the results?
Yes. A Growth Simulation uses your historical data to forecast customer acquisition and retention as a one-year P&L forecast, and shows which levers matter most.
Can the strategy cover a single channel?
Yes. We can add a strategy for one paid channel, such as Google Ads or paid social, or an SEO strategy.
What happens after the roadmap?
We meet every quarter to look at the results and update the roadmap. We can also run the work itself with you.
How much does a growth and marketing strategy cost?
It depends on the scope. We price a growth strategy as a project or a monthly fee, and you see exactly what is included. You get a quote after the intro call.
What happens in the free intro call?
A growth strategist goes through your goals and current situation with you, and tells you where we would start and how the work would be priced. The call does not commit you to anything.
Book a free intro call
Tell us what you would like to improve. A growth strategist gets back to you to book the call. In the call we:
- Go through your goals and current situation.
- Discuss what a growth and marketing strategy would cover for you.
- Suggest a scope that fits your business.
The call does not commit you to anything.