Video & photography
Video and photos that show what you do
Show what you know and how your product works. We plan, shoot and edit video and photos that work on your site, in social media and in search.
Start with a free intro call: tell us what you want to show, and we suggest the format and tell you how it would be priced.
people reached by one recipe video in two weeks – Snellman
of those views were organic
years as Snellman’s digital marketing partner
Two examples: recipe videos and ad photography
Monthly video production that took off on TikTok, and a bold photo and video look for social ads.
Video · Snellman · 2023
Recipe videos that took off on TikTok
We shoot recipe videos for Snellman every month. In 2023 we cut them for TikTok, launched the account and gave the first posts a small paid push.
- Monthly recipe shoots with set lighting, styling and colour
- Versions for the website, YouTube and vertical social media
- Editing for TikTok and a small paid launch
One recipe video reached 407,000 people in two weeks, 40% of the views organic, on a budget under €1,000.
Photo & video · Holmasto · 2026
A bold look for social media ads
For vintage jewellery retailer Holmasto we did the art direction, photography, video, styling and ad versions: a striking style built around the brand’s red.
- Art direction and styling
- Photo and video shoot
- Ad versions for each social format
Genero is an inspiring partner. Working with the creative team has been highly interesting and rewarding.
Erika von Schantz, Entrepreneur, Holmasto
Who this service suits
A good fit if you
- need to explain your product, process or expertise on video
- want one shoot to give versions for your site, social media and ads
- want a team that plans, shoots and edits
How the cost is built
- Shoot: priced per production day and crew
- Editing and versions: priced by the number of cuts and formats
- Ongoing: a monthly fee for regular shoots
You get a quote after the intro call.
What you get
From a single explainer to monthly shoots with versions for every channel.
Expert explainers
One person, one question, answered well on camera. Several can be filmed in one session.
Product and process walkthroughs
Video that shows how your product or process works.
Event videos
The atmosphere of your event or trade fair, with interviews if you want them, edited for social media.
Training videos
Short videos that teach your staff a new tool, with animated screens and subtitles.
Vertical cutdowns
Short vertical clips cut from footage we have already shot.
Photo shoots
Portraits, cover, product, food and interior photos, in the studio or on location.
How it works
1.
Brief & pre-production
We agree what the video must answer, then prepare questions, talking points, location and schedule.
2.
Shoot
A crew sized to the job films or photographs on site or in the studio.
3.
Edit & deliver
We cut, grade, add sound and subtitles, and deliver the master and any vertical versions.
Questions before you start
Which format should we choose?
It depends on what you want to show. Expertise suits an explainer, a product suits a walkthrough, an event suits an event video. We help you choose.
Can you make social media versions?
Yes. We deliver a master and can cut vertical clips from the same footage.
Do you add subtitles?
Yes, in the languages you need.
Why do explainer videos matter for AI search?
AI tools and YouTube look for clear answers to questions. A video where an expert answers one question well is the kind of content they show.
How much does video and photo production cost?
It depends on the scope. We price video and photo production as a project or a monthly fee, and you see exactly what is included. You get a quote after the intro call.
What happens in the free intro call?
A producer goes through your goals and current situation with you, and tells you where we would start and how the work would be priced. The call does not commit you to anything.
Book a free intro call
Tell us what you would like to improve. A producer gets back to you to book the call. In the call we:
- Go through what you want to show and who it is for.
- Suggest the right format and where to use it.
- Plan the shoot and the versions you need.
The call does not commit you to anything.