Content production
Content that turns readers into customers
We write website copy, articles and customer stories around the information your buyers need. Our writers use AI tools to work faster, and every text is checked and approved by people.
Start with a free intro call: tell us what content you need, and we tell you where we would start and how it would be priced.
revenue from SEO-optimised pages – Yliopiston Apteekki
lipstick sales from a beauty campaign – K-Citymarket
ad recall for a beauty campaign – K-Citymarket
Two examples: content that sells
Campaign content for a retail chain, and search content for an online pharmacy.
Content & campaign · K-Citymarket
A beauty campaign that sold more lipstick
We have been a content partner of K Group since 2006. For K-Citymarket we make recurring beauty campaigns for print and digital channels.
- Campaign concept and content for print and digital
- Photo shoots and social media ads
- Lessons from each campaign applied to the next
Campaign results: +54% lipstick sales, 76% ad recall and 81% brand recognition.
When you have a systematic approach and apply the lessons learned, the results will be good.
Päivi Pöntinen, Content Manager, Kesko/K-Citymarket
SEO content · Yliopiston Apteekki · from 2023
Category texts and articles that sell
Yliopiston Apteekki is a Finnish pharmacy chain with a large online store. We started SEO work with them in April 2023, from content production to category texts and backlinks.
- Category and product texts written for search
- Articles on what customers search for
- Technical fixes and backlinks
In under a year: +77% revenue from the pages we optimised.
We quickly achieved good results, which can be seen in the increase in traffic and thus also in our sales.
Markus Sinisalo, Group Chief Commercial Officer, Yliopiston Apteekki
Who this service suits
A good fit if you
- need website copy, articles or customer stories, but lack the time to write them
- need content planned around your buyers’ questions and decisions
- need content in Finnish, Swedish and English
How the cost is built
- Single pieces: priced per text, story or interview
- Monthly content: a monthly fee for an agreed amount of content
- Optional: content strategy, photos and video
You get a quote after the intro call.
What you get
Pick single pieces or an ongoing plan. Every text is checked and approved by people.
Content strategy
Purpose, audiences, core messages, USPs, customer promises, channels and timing. For a launch, a lighter messaging framework is enough.
Website copy
Landing pages for site renewals, SEO work and campaigns, planned around your USPs and calls to action.
Product and category texts
E-commerce copy written from scratch, or existing texts improved with your keywords.
Articles
Journalistic articles on trends, expertise and your topics, written to draw readers to your website.
Customer stories
A real customer tells what problem they had, why they chose you and what changed. In person with a photographer, or over a video call.
Expert interviews
Your own experts speak about the topics you want to own, such as sustainability.
How it works
1.
Brief
You share your background materials and goals. We load them into an AI tool built just for you, so drafts start from your facts and your voice.
2.
Write
We plan, interview, write and optimise. Our experts use AI for research, structure, transcripts and first drafts, then edit every line.
3.
Approve and publish
You approve the text. Interviewees check their own words first. Then we translate and publish.
Questions before you start
How do you use AI in content production?
We load your background materials into a custom AI tool for your company. It helps with research, structure, transcripts, first drafts and translations. Our writers edit and check every text before you see it.
What do you need from us to start?
A brief and your background materials, such as guidelines, product information and earlier content. For customer stories, a customer who is willing to be interviewed.
Can you write in several languages?
Yes. Interviews can be held in almost any language. We translate the text into the languages you need and check the keywords for each one.
What does a customer story include?
An article with a call to action, and 3–5 short quotes for your website and social posts. Both the interviewee and you approve it before it is published.
Do you take photos too?
Yes. For an on-site customer story or expert interview we bring a photographer. If you prefer, we use the photos you already have.
How much does content production cost?
It depends on the scope. We price content production as a project or a monthly fee, and you see exactly what is included. You get a quote after the intro call.
What happens in the free intro call?
A content lead goes through your goals and current situation with you, and tells you where we would start and how the work would be priced. The call does not commit you to anything.
Book a free intro call
Tell us what you would like to improve. A content lead gets back to you to book the call. In the call we:
- Go through your goals and the content you have today.
- Discuss which content would help you most.
- Suggest a scope that fits your business.
The call does not commit you to anything.