- Services
- - Strategy Choose where to compete, what to prioritise and how to grow profitably.
  - Brand strategy & positioning
- Brand & Design Build a distinctive brand that customers recognise and choose.
- - Content & Creative Bring your message to life with content and campaigns made for your audience.
  - Campaign concepts
  - Video & photography
  - Food content
  - Publications & own media
  - AI creative
- - Websites Make it easy for customers to explore your offer, enquire and buy.
  - Conversion optimisation
- - Paid Media Reach the right audiences with advertising built around your business goals.
  - Paid social
  - Google Ads
  - Shopping & product feeds
- - SEO & GEO Help customers find your business in search results and AI answers.
  - AI visibility / GEO
  - Organic content
- - Data & Analytics Understand how marketing contributes to pipeline, sales and profitability.
  - Reporting & dashboards
  - Forecasting & profitability
  - Data activation
  - Share of Search
- Marketing automation & CRM Build customer relationships with relevant messages at the right time.
- Industries
- - Industrial & B2B Build your brand, generate demand and grow your business internationally.
  - Cases
  - Articles
- - Consumer Brands Build brand preference and support sales in retail and online.
  - Cases
  - Articles
- - E-commerce Connect acquisition, conversion and retention to profitable growth.
  - Cases
  - Articles
- Work & Insights
- - Cases See the work and the business results behind it.
  - Advertising
  - Growth hacking
  - Content marketing
  - Design
- - Articles Practical perspectives on marketing, creativity, technology and growth.
  - Hot topics
  - SEO
  - Advertising
  - Content marketing
- The Growth Pod Conversations with people building and growing businesses.
- Events Meet, learn and exchange ideas.

- Services
- - Strategy Choose where to compete, what to prioritise and how to grow profitably.
  - Brand strategy & positioning
- Brand & Design Build a distinctive brand that customers recognise and choose.
- - Content & Creative Bring your message to life with content and campaigns made for your audience.
  - Campaign concepts
  - Video & photography
  - Food content
  - Publications & own media
  - AI creative
- - Websites Make it easy for customers to explore your offer, enquire and buy.
  - Conversion optimisation
- - Paid Media Reach the right audiences with advertising built around your business goals.
  - Paid social
  - Google Ads
  - Shopping & product feeds
- - SEO & GEO Help customers find your business in search results and AI answers.
  - AI visibility / GEO
  - Organic content
- - Data & Analytics Understand how marketing contributes to pipeline, sales and profitability.
  - Reporting & dashboards
  - Forecasting & profitability
  - Data activation
  - Share of Search
- Marketing automation & CRM Build customer relationships with relevant messages at the right time.
- Industries
- - Industrial & B2B Build your brand, generate demand and grow your business internationally.
  - Cases
  - Articles
- - Consumer Brands Build brand preference and support sales in retail and online.
  - Cases
  - Articles
- - E-commerce Connect acquisition, conversion and retention to profitable growth.
  - Cases
  - Articles
- Work & Insights
- - Cases See the work and the business results behind it.
  - Advertising
  - Growth hacking
  - Content marketing
  - Design
- - Articles Practical perspectives on marketing, creativity, technology and growth.
  - Hot topics
  - SEO
  - Advertising
  - Content marketing
- The Growth Pod Conversations with people building and growing businesses.
- Events Meet, learn and exchange ideas.

E-commerce

A laptop on a white desk showing sneaker recommendations in an AI chat, next to a blue shopping bag.

Can you get sales from ChatGPT? Our first numbers from e-commerce

We can now see how traffic from ChatGPT converts in an online store. On average worse than Google – but over 6% in Sweden and Poland.

A speech bubble asks: What should I get Dad for Christmas? Below it, an opening gift box with a Sponsored tag.

Be the answer when your customer asks what to buy – ChatGPT ads for Christmas and Black Friday

ChatGPT now shows ads in Finland and across Europe. When your customer asks what to buy, your product can sit right under the answer.

E-commerce in 2026: what it takes to win

How to build a financially strong ecommerce company?

OpenAI Introduces Shopping to ChatGPT Search: What does it Mean for E-commerce

Genero Expert’s Podcast – Kent Fagerholm on Systematic Ecommerce Growth

Grillkung – Strategic Marketing Partnership for Long-Term Profitability and Growth

Advertising
Growth hacking

Everything You Need to Know About MER

Genero looks beyond ROAS

From 0 to 100 million euro with Matsmart co-founder Karl Andersson #43

Yliopiston Apteekki

Search engine optimization Success: 77% revenue increase from SEO-optimized pages

Growth hacking
SEO

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